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Utopia Talk / Politics / Nike sales
Im better then you
2012 UP Football Champ
Mon Sep 10 10:45:15
Surprise old white dudes don't buy that many shoes.

http://www.bbc.com/news/business-45472399


In 2016, the football star refused to stand for the US national anthem in protest at police brutality and racism.

Other players followed suit, in a protest which divided the country and sparked Donald Trump's anger.

The US president called players who "disrespect" the US flag "sons of bitches" and called for them to be sacked.

US NFL protest player appears in Nike ad
Nike experiences Kaepernick backlash
Trump weighs in over Kaepernick advert
Nike and other ads with a social message
When the company announced the ad campaign featuring the former San Francisco 49ers quarterback, pictures emerged on social media of people burning their Nike products in protest.

On Twitter, they hit out at the deal using the hashtag #JustBurnIt - a play on Nike's slogan "Just Do It" - which trended on Twitter alongside #BoycottNike.

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But Edison Trends said speculation that the advertising campaign would lead to a drop in sales had proved unfounded.

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"The research confirms that, at least for now, the company is suffering no negative repercussions in sales," the firm said.

Edison said the performance from Sunday 2 September to 4 September - which included the Labor Day bank holiday Monday - was better than the same period last year when online sales grew 17%.

The research firm's figures are based on analysing email receipts.

In announcing the deal, Nike said Kaepernick was "one of the most inspirational athletes of this generation".

But he has not played in the National Football League since last year, and is suing the organisation, arguing team owners deliberately froze him out because of his activism.
werewolf dictator
Member
Mon Sep 10 11:31:54
nike net favorability change by demographic

http://morningconsult.com/form/nike-kaepernick-report/

-34 all adults
-15 nike customers
-75+ republicans
-9 democrats
-30 adults 18-21
-12 millenials
-36 gen x
-48 baby boomers
-8 blacks
-40 whites
patom
Member
Mon Sep 10 15:40:57
I haven't bought a Nike product for over 20 years. Ever since I found out that they paid Mike Jordan $40 million a year to endorse them and were paying all the people that actually manufacture them (labor) $10 million.
That $40 million is a write off for business expense (advertising) and the US tax payer makes up the difference to the general fund.
Nothing against Jordan or Woods, or any other athlete for taking the money. Just against giving big tax breaks to companies that don't manufacture anything in this country.
Wrath of Orion
Member
Mon Sep 10 17:22:43
Tons of free advertising for them. And not that many people who would buy Nike shit care anyway. Win win for the company.
kargen
Member
Mon Sep 10 17:39:17
Yep, they were counting on the outrage. Maybe they saw how President Trump got all that free air time during the campaign and decided it was sound business strategy. The commercial was shown in just about every news program in part or in whole for three days before it actually aired as a paid for commercial.
So the new go to marketing strategy might be piss off people that won't buy your product anyway then ride the free publicity wave all the way to the bank.
Dukhat
Member
Mon Sep 10 23:20:37
Trump supporters are old, angry, helpless white men. Every interview of trump supporters show them to be massively overweight.

These people don't buy sports shoes or apparel. The closest they come is to buying a jersey of their favorite player. If Nike sold cheeseburgers and opiods, they'd be bleeding money for hiring Kaepernick.

But they don't.
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